Ever walked into a toy store and noticed how the shelves are stacked? Often there will be one very pink aisle and one very blue aisle, telling us which toys are for boys and which are for girls.
These colours, toys, and their associated attitudes can become quickly engrained on our minds and have a lasting effect. Girls are put off buying things that are categorised as “boyish” and boys are made fun of for liking things perceived as “girly”.
At Play Fair we think that toys should be fun, educational and gender neutral, rather than a tug of war between blues & pinks, action toys & baking sets. Children have an active imagination, and we reckon therefore that the best people to design new and innovative toys are kids themselves.
That’s why we ran a competition where we asked primary school children in the Edinburgh area to draw a picture of a toy they thought would be fun for everyone. We were impressed with the ideas they came up with and think you will be too, so come along to The Forest Café to see our exhibition featuring all the entries alongside information about our campaign.